Semi-Auto looks good at Beautyworld 2010
The last time Marden Edwards exhibited at Beautyworld Middle East where we showcased our latest TM Series Overwrapper. On this occasion most of our visitors coming from the Middle East were requesting information for a lower cost Semi-Auto flexible Overwrapping machine, without the need for product specific change parts, which can be used for low volumes.
For this reason, Marden Edwards in 2010, hand picked Beautyworld Middle East as the perfect platform and market sector to launch our new Semi-Auto Overwrapper. The design of which is a collaboration over a two year period between ourselves and Givenchy, who are one of the most reputable Perfume and Cosmetic manufacturers in France.
The decision to use this exhibition, for the Semi-Auto product launch, was an outstanding success for Marden Edwards. This specific model and specification, tailored to the Perfume industry, proved to be the correct decision and resulted in a confirmed order on the first day and a further two orders, which will be followed up by our Middle East distributor, Clearpack .
During the course of the three day show we received approximately 150 new contacts from over 20 different countries. Out of the 150 enquiries, 65% of the interest came from the UAE and Saudi Arabia.
This was a great show for us and am sure we will be present at the next Beautyworld Middle East.