Confectionery Packaging

Overwrapped box of Belgian Chocolate Truffles

The role of overwrapping is vital to the confectionery industry. Marden Edwards has many years experience supplying confectionary packaging and overwrappers for all aspects of confectionery production, from large boxes of chocolates through to the high speed wrapping of small "Flip Top" cartons. Additionally, speciality Ballotin cartons are readily overwrapped.

The role of the overwrap has traditionally been to improve the point of sale impact, to provide tamper evidence, to extend shelf life and to eliminate the possibility of odour contamination.

A selection of Overwrapped confectionery products

Cost Effective

Point of sale display trays, with open lids, are handled with ease. Open top trays are generally less robust than complete cartons but offer a low cost and shelf ready display tray. Once the overwrap is applied an extremely cost effective and attractive pack is produced enabling the contents to be displayed at point of sale.

For the small "Flip Top" cartons speeds of up to 300 overwraps per minute are possible using Marden Edwards equipment. Such is the versatility of the machinery that the same machine is often capable of wrapping an individual carton as well as a 2, 3 or 4 pack collation without any loss of production output.

The use of such options as Tear Tape to facilitate easy open and Printed Film to convey extra marketing messages enhance the use of overwrap.