Marden Edwards Unwraps New North America Operation
Marden Edwards, a world-leader in overwrapping and packaging technology, has established a dedicated US entity to enhance customer support and spearhead a sales drive in North America.
The creation of Marden Edwards Inc. will bring new levels of responsiveness and customer service to the Group’s growing US customer base, providing a single point of contact for its advanced technology offer. The company, founded in the UK over 50 years ago, is achieving significant success in the candy, tea and cosmetics sectors in North America with its extensive portfolio of quality-proven overwrapping and packaging equipment - and now the focus is on significant growth opportunities in one of the world’s most important markets.
“This is exactly the right time to go to the next level in developing our business by offering customers a great portfolio of technologies and a much closer working relationship via our dedicated West Coast office, East Coast Customer Service and our newly developed USA packaging machinery website,” says Tony Strutt, Marden Edwards’ US Area Sales Manager.
The development is a key evolutionary milestone for the company, which has been providing packaging and overwrapping systems into North America since 1967, originally with the support of local distribution partners. With the establishment of Marden Edwards Inc., customers will experience a much closer relationship through a specialist service and support operation handling after- sales, spares and much more.
“From our market exposure over many years, we know that our packaging and overwrapping systems are extremely competitive in the US in delivering cost-effective quality and performance,” says Tony. “At the same time, our innovative design solutions enable us to compete effectively at the premium end of the market…so these are exciting times for our business.”
Marden Edwards North America Advances
Among Marden Edwards’ most recent successes is the supply of an advanced over-wrapping system to famous US candy manufacturer Enstrom Candies. The ME B100FF Series 5 was specified to overwrap cartons in film and heat-sealable paper without the need for any machine modification, with rapid tool-less changeover enabling fast switching between different carton sizes.
In the case of Enstrom, the technology delivered a 50% saving on film costs and a 90% reduction in energy usage over shrink-wrap technology - offering a significant and immediate operational pay-back on investment.
“This is great example of how we are delivering value through technology,” says Tony Strutt, “and with our equipment range and track record in key sectors such as candy, tea, cosmetics we see great opportunities in North America for our company and our customers.”
Marden Edwards Inc. was formally unveiled at Pack Expo 2012 in Chicago, where the company took its biggest ever booth to announce the establishment of the new North America operation.